Spotify reunites with Coke Studio to continue local artists globally

Islamabad, April 17, 2024 – Two of Pakistan’s most influential music powerhouses, Spotify and Coke Studio Pakistan, have teamed up for the second consecutive season to celebrate local music, talent and culture. On 14 April, Coke Studio Pakistan kicked off Season 15 with another star-studded line-up producing some sensational tracks, and Spotify is ready to offer fans an immersive audio journey with new releases and special curated playlists on the Coke Studio in-app destination, a signature highlight of this partnership on Spotify.
“Spotify is thrilled to continue our partnership as the official music streaming partner of Coke Studio Pakistan for Season 15”, said Khan FM, Spotify’s Artist and Label Partnerships Manager for Pakistan, Sri Lanka, and Bangladesh. “Building on our past success, we’ve created a unique ‘Coke Studio Pakistan’ destination that offers our more than 600 million active music fans a diverse collection of popular songs from all seasons including the latest, taking the Sound of the Nation to the entire World. We’re committed to bringing the rich tapestry of Pakistani music to our global audience, reaffirming Spotify’s commitment to a diverse and inclusive music experience”
As the official audio streaming partner of Coke Studio Season 14, Spotify has set new benchmarks for the Pakistani music industry and achieved remarkable results in the process. In 2022, the fruitful partnership generated an impressive 430 million streams across all 13 tracks of Season 14. This feat easily eclipsed the combined 15 million streams for Seasons 12 and 13, demonstrating the powerful synergy of this collaboration.
The significance of Spotify’s role in this partnership shines brightly with the resounding success of “Pasoori,” which has achieved over 330 million streams to date and counting. This chart-topping track has not only emerged as the #1 Pakistani track on Spotify but has also found its way into more than 3 million user playlists across the globe, solidifying its global appeal. The top five most streamed countries for “Pasoori” are India, the United States, the United Kingdom, Pakistan, and Canada.
“We’re excited to continue our successful partnership with Spotify for Coke Studio Season 15. This collaboration transcends borders, engaging the universal language of music to connect Pakistani artists and stories with a global audience on Spotify. Together, we aim to foster a deeper appreciation for Pakistani culture and its vibrant music scene”, said Zeeshan Sikander, Senior Coke Studio and EPICS Manager Eurasia and Middle East.