Lahore, Pakistan – March 4th, 2025: realme, the world’s fastest-growing smartphone brand has unveiled its three-year strategic plan at the Mobile World Congress 2025 (MWC 2025), targeting a doubled global user base while achieving success in the mid-to-high-end market. Making its grand debut at the MWC, realme also unveiled the cutting-edge Interchangeable-lens Concept at the show.
“As realme embarks on a new era of growth, we are committed to user-driven development to achieve sustainable breakthroughs,” said Chase Xu, Vice President and CMO of realme. “Our new strategic plan focuses not only on market expansion but also on our dedication to empowering the younger generation as a tech popularizer, consistently exceeding global users’ expectations in technology.”
Ambitious Goal: Doubling Global User Base in Three Years
realme will accelerate its market advancement starting in 2025, following its achievement in Q3 and Q4 2024 as one of the fastest-growing smartphone brands in certain regions of the world.. The company is set to pioneer growth in over 100 markets worldwide. In the next three years, realme aims to double its global user base and establish a strong presence in the mid-to-high-end market.
To achieve this strategic vision, the company has articulated a comprehensive roadmap centered on product planning, brand enhancement, and technological innovations.
At MWC 2025, realme has unveiled the global positioning of its three signature product lineups, each aimed at creating extraordinary tech experiences that exceed the expectations of young users worldwide. The GT Series, branded as the “Next-Level Performance Flagship with AI,” offers peak performance, exceptional gaming experience, cutting-edge AI technology, and ultra-clear imaging, elevating user experiences to new heights. The Number Series, featuring “Mid-range Performance Benchmark & Camera,” seamlessly combines powerful performance, outstanding imaging capabilities, and impressive design, enabling young users to excel in both everyday tasks and gaming. The C Series, positioned as “Better Tech for Youth,” delivers ultra-smooth and durable experiences unmatched in its price segment.
Reaffirming its commitment as an AI popularizer for young people, realme will continue to lead the trend of AI integration in smartphones, elevating mobile AI capabilities and inspire the next generation to explore limitless possibilities of AI. Through its NEXT AI initiative, the brand focuses on providing advanced, accessible and user-friendly technologies in AI imaging, AI efficiency, and AI gaming. Over the next three years, realme plans to deliver 100 million AI smartphones globally. It also promises to provide the segment’s leading chipset experience and massive battery across all product lines, including GT Series, Number Series, C Series and more.
realme Interchangeable-lens Concept: A Glimpse Into the Future of Imaging
At MWC 2025, realme also debuted its groundbreaking Interchangeable-lens Concept, a prototype that challenges the conventions of mobile photography. This visionary device features a 1-inch customized Sony sensor paired with a proprietary lens mount system, enabling users to attach DSLR lenses directly to a smartphone. With two pro-level lenses—73mm portrait and 234mm telephoto—it delivers optical clarity previously unthinkable for mobile devices, from creamy bokeh to lossless 10x zoom.
Though not yet mass-produced, this concept embodies realme’s commitment to pushing boundaries. realme is exploring solutions to industry-wide challenges like sensor size limitations and digital zoom compromises by integrating modular optics with mobile tech.
